Icelandic Fashion Brand Says Beyonce Copied Their Design
Not only swagger-jacking, an Icelandic fashion brand called E-label said that Beyonce actually stole their design for her new Fall/Holiday 2010 Dereon collection. Helba Hallgrimsdottir, one of the owners of the line stated:
“This is naturally huge and I am still half in shock. I didn’t twig straight away that this was her own label: I just thought she was wearing our leggings. It is practically just copy/paste.”
How “copy/paste” is it? Here’s a look of Beyonce’s steez in her new Dereon Fall 2010 lookbook, wearing the legging in question:
And this is the ‘original’ legging, designed by Icelandic designer, Asgrimur Mar Fridriksson.
Word is, last November Beyonce had bought exactly that pair of leggings from the E-label brand at a branch of Topshop in London. Heba said Beyonce’s E-label leggings were purchased from the Edit section of Topshop which is where you go if you want to find clothes from little-known labels.
When asked whether E-label has copyrighted its designs, Heba said they haven’t, but the wide media coverage of Bey getting her leggings at Topshop last year is evidence enough if they want to eventually file a lawsuit.
Er… doesn’t sound too strong a ground from where we’re sitting. But we’ll wait to see how things develop.
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nashe says:
August 22nd, 2010 at 8:46 am
wat a shame beyonce i neva thot u wre that ruthless. now how do knw that all your other designs were from you??? that wrng man… just becoz some people arent as big as you, it doesn mean you should step all over them>>>>>
Ooh This Could Get Messy says:
August 23rd, 2010 at 1:43 am
[...] the HELBA HALLGRIMSDOTTIR, aka one of the line’s owners is not not not happy [...]
Carlton Jordan » Blog Archive » DID BEYONCE JACK THE DESIGNS FROM HER FALL 2010 DERION COLLECTION?? says:
August 23rd, 2010 at 7:47 am
[...] site CelebrityClothingLine claims an Icelandic fashion brand called E-label believe that Beyonce stole their design for her [...]
Daniel Williams says:
August 24th, 2010 at 6:29 am
My sister and I love Beyonce and Ashley can't wait for the house of deriond to hit the stores so she can buy her some pants.
Beyoncé Accused of Stealing Leggings Design | Juicy Lifestyle says:
August 24th, 2010 at 12:27 pm
[...] fashion brand E-label is accusing Beyoncé of copying its design for a pair of studded leggings featured in her Der&eac…, Celebrity Clothing Line [...]
whatever... says:
August 24th, 2010 at 2:05 pm
i call bullshit. they are not "copy/paste" yes, both leggings have studs on them, but the design of the studs are very different. people need to stop hating. the design is different, get over it. they're not the first ones to make leggings with studs along the front X[
Core says:
August 24th, 2010 at 3:03 pm
Whatever. Fashion is inspired and part of fashion is always recreating looks. Her's look waaaaaay better than what E-Label did!
Beyoncé Accused of Stealing Leggings Design « Fashion Live 4U says:
August 24th, 2010 at 11:19 pm
[...] store in Reykjavik and has been featured in fashion magazines including ELLE UK and i-D, is accusing Beyoncé of copying its design for a pair of studded leggings featured in her Der&eac…, Celebrity Clothing Line [...]
Did Beyonce Jack Someone’s Legging Design??? says:
August 25th, 2010 at 12:15 pm
[...] has accused the singer of stealing their leggings design after finding a pair in the lesser known label section [...]
oddny says:
August 27th, 2010 at 3:03 am
If you read the original Icelandic interviews with them you can see how out of context her quotes are. In the interview she states she's proud that such a big star actually likes their design and that she takes it as a compliment
yah says:
August 28th, 2010 at 11:35 am
im with you on this one
Chic in Review | Madonna, Pro Bono - NYTimes.com says:
August 30th, 2010 at 9:50 am
[...] Being sued by a brand from Iceland for allegedly knocking off its studded leggings. Better question: Is there that big of a market for [...]
poopak says:
October 22nd, 2010 at 5:35 am
hi
theGrindLab says:
October 30th, 2010 at 7:30 pm
"Er… doesn’t sound too strong a ground from where we’re sitting. But we’ll wait to see how things develop."
Her design looks a lot like theirs and even without registering a copyright this other company has a proven rights to ownership of the design because their design appeared in catalogs before hers did. In fact she bought some from them before she released her own. That's how copyright laws work. Creations don't have to be registered to be protected. You only need to prove you had the idea first and in this case PUBLISHING the product first is as good as proof.
—
"reality is there are thousand of leggings in stores all designed by diff. people so whats d big deal?studs or no studs some products will look the same…people are hating "
No one is hating. I thief is a thief. Those designs are too close and, just as you state, look (practically) the same. That's theft and infringement.
sharef says:
November 2nd, 2010 at 8:54 pm
reality is there are thousand of leggings in stores all designed by diff. people so whats d big deal?studs or no studs some products will look the same…people are hating
Fuck You says:
November 14th, 2010 at 9:58 am
attention site admins. your sight sucks. it has no factual information and is useles i pity that you have to make shit to be able to get attention.