Year launched: 2004

The line, chic and wearable, is focused on fit and practicality. It is aimed at the fashion-conscious woman who wants to bring an element of luxury and excitement into her beach wardrobe. The collection consists of string bikinis adorned with semi-precious stones such as turquoise, tiger’s eye and amethyst, soft feminine tops and lush caftans in silk georgette, as well as, terry cloth beach bags and hats. An array of opulent colors, some of the pieces are hand embellished in India. Another important dimension to the collection is the colorful print, used in some pieces, which is inspired by famous works of artist Gustav Klimt.
Elizabeth Jane Hurley is an English model and former actress who became known as a girlfriend of Hugh Grant in the 1990s. The highlight of Hurley’s professional life has been her association with the cosmetics company Estee Lauder gave Hurley her first modeling job at the age of 29 and has used her as a model for its products, especially perfumes such as Sensuous and Pleasures, since 1995.