Billionaire Boys Club by Pharrell Williams

Year launched: 2004

The Billionaire’s Boys Club (BBC) brand is characterized by a variety of shirts, sweaters, jackets, jeans, and shorts. Inspired by the style on the Hip-Hop scene the clothes are best described as being baggy or lose fitting. BBC is also known for representing Japanese street styles by including bright and vivacious colors with bold and intriguing patterns. In the United States you also find BBC clothing being represented by skateboarders looking to stand on the edge of trend setting fashion.
Williams is one half of the production duo The Neptunes, where, along with Chad Hugo, he produces pop, hip-hop and R&B music. He is also the lead singer and drummer of the funk-rock band, NERD. He released his debut single “Frontin’” in 2003 and followed up with his debut album In My Mind in 2006. In 2008, Pharrell corroborated with Louis Vuitton to create a series of jewelry under 4 different themes.