Def Jam University by Russell Simmons

Year launched: 2000

Russell Simmons launched Def Jam University (DJU) in 2001 and it has become a clothing line that has changed the face of fashion.
Simmons is an American entrepreneur and philanthropist. In 2007 USA Today named Russell Simmons one of the “Top 25 Most Influential People of the Past 25 Years,”calling him a “hip-hop pioneer” for his groundbreaking vision that has influenced music, fashion, finance, television and film, as well as the face of modern philanthropy. Russell is a vegan and a yoga enthusiast he preforms japa meditation daily.