Year launched: 2005

Dim Mak Collection is Steve Aoki’s clothing line that grew out of the t-shirt line for Dim Mak’s bands. Two years later it’s struck the hearts of club and concert goers alike all across the globe with the iconic Off The Chains tee and the Dino hoodies that took the all-over-print hoodie world by storm two years ago.
Aoki, also known as his stage name DJ Steve Aoki Kid Millionaire, is an American club DJ, record producer and the founder of Dim Mak Records. He is the third son of Rocky Aoki and Chizuru Kobayashi. His father Rocky Aoki was a former Japanese Olympic wrestler and the founder of the Benihana (restaurant). The Dim Mak Collection clothing line was launched in 2006. “A new line called “Magic” is coming out in February 2008. Aoki’s debut album, “Pillowface and His Airplane Chronicles” was released on Jan 2008.