ErvinGeoffrey by Irv Gotti

Year launched: 2003

In 2004, Ja Rule teamed up with Irv Gotti to create their own clothing line, ErvingGeoffrey, which is an urban wear clothing line. It is prominently featured in various Inc-associated videos and on their artists various albums.
Irving Lorenzo, better known by his stage name Young or black Gotti, is a prominent member of hip hop and R&B record producer and is the head of The Inc. (Formerly Murder Inc.) record label. He has signed and/or produced such prominent acts as Ja Rule, Ashanti, Vita, Caddillac Tah, Black Child, Charli Baltimore, Bobby Brown, Purple Entertainment, and Lloyd. As of October 15th, Irv has a reality TV show “Gotti’s Way”.