Year launched: 2007

Colourful rapper Lupe Fiasco is set to go all-black to launch a new fashion line. All items in the rapper’s upcoming Fall of Rome catalogue will be black – and that’s all the hitmaker will wear once the line hits the market later this year (08).
Lupe Fiasco, is a Grammy-winning American rapper who rose to fame in 2006 following the success of his critically acclaimed debut album, Lupe Fiasco’s Food & Liquor. Prominent hip hop mogul Jay-Z describes him as a “breath of fresh air” in a new hip hop world. Critics have called him the “Hip-Hop Generation’s Next Vanguard.” Fiasco is the co-founder and vice-president of 1st & 15th Entertainment, a record label under Atlantic. However, due to the recent arrest and imprisonment of co-founder, CEO, and partner Charles “Chilly” Patton, Fiasco now serves as the current CEO.