Harajuku Lovers by Gwen Stefani

Year launched: 2004

Harajuku Lovers is the name of a designer brand of apparel, fashion accessories, and stationery of singer Gwen Stefani launched in 2005. The concept for Harajuku Lovers revolves around the Shibuya, Tokyo area of Harajuku and the four “Harajuku Girls,” Gwen Stefanis Japanese back-up dancers and entourage (Love, Angel, Music, and Baby).
Unlike Stefanis previous fashion line, L.A.M.B., which aimed for a more mainstream demographic, Harajuku Lovers instead tends to focus specifically on Kawaiiness lovers. Kawaii depictions of Stefani and her dancers are common features of the products.
Stefani grew up in a Roman Catholic household. An American singer, songwriter, fashion designer and occassional actress. She was the lead singer of the rock/ska punk band No Doubt but she recorded her own solo album in 2004. She married the British frontman of the grunge band Bush, Gavin Rossdale and they have a son named Kingston James McGregor.

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