Year launched: 2003

House of Dereon was announced to the media in September 2004, by Tina and Beyonce Knowles. House of Dereons tagline is “Couture.Kick.Soul” which represents the three generation of women. Agnez Dereon is the “soul,” Tina Knowles is the “couture,” and Beyonce is the “kick.” While Beyonce was performing in the group Destiny’s Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny’s Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members.

Beyonce Giselle Knowles (born September 4, 1981), commonly known as Beyonce, is an American R&B singer-songwriter, record producer, and actress. Born and raised in Houston, Texas, she enrolled in various performing arts schools, and was first exposed to singing and dancing competitions as a child. Knowles rose to fame in the late 1990s as the lead singer of R&B girl group Destiny’s Child, the best-selling girl group of all time.

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