Year launched: 2007

Jesse James will be launching a new line at Wal-Mart called Jesse James Industrial Workwear. To kick off this launch, James is hitting the road and touring across the United States to talk to the American worker one-on-one.
Jesse Gregory James is an American television personality and CEO of West Coast Choppers, a manufacturer of custom-made motorcycles. James is the host of Motorcycle Mania and the former series Monster Garage on the Discovery Channel. In 2000 the Discovery Channel made the documentary “Motorcycle Mania” which chronicled Jesse’s everyday life and was to became one of the highest rated shows in the history of the network. On July 16, 2005 James married actress Sandra Bullock; they met when Bullock arranged for her eight-year-old godson, who was a fan, to tour the set of Monster Garage.