Laloo by Rashida Jones

Year launched: 1999

Laloo will be eco-friendly, featuring casual basics made of organic cotton.
Jones is best known for her portrayal of Louisa Fenn on Boston Public, Karen Filippelli on The Office and Kate Frankola on Unhitched. She is the youngest daughter of media mogul Quincy Jones and his former wife, actress Peggy Lipton. In 2002, Jones was chosen as one of People Magazine’s “50 Most Beautiful People,”which she also received in 2007, as well as one of Harper’s Bazaar’s “Best Dressed Women In America.”