Made In Detroit by Kid Rock
Year launched: 2007
In addition to performing, Kid Rock offers the shirt off his back — literally — when his Made in Detroit line of shirts, jackets and hats is modeled
Robert James Ritchie, known by his stage name Kid Rock, is an American musician and actor known for his over-the-top white-trash persona and rap-rocker musical style. He has sold over 25 million records to date. He is currently on his Rock N Roll Rebels Tour with Lynyrd Skynyrd. In early 2001, Rock began dating Playboy playmate and actress Pamela Anderson, after the two met at a VH1 tribute to Aretha Franklin. By April 2002, he and Anderson were engaged, but the engagement was later called off.
