Year launched: 1999

The Fort Lauderdale-based fragrance maker said it will debut the scent in fall 2009. It will be the first fragrance for the musician and actress. “For me, beauty really does start on the inside,” Queen Latifah said in a news release. “It’s like a state of mind — a state of love, if you will. So, I see fragrance as just a natural expression of this state of love: Scent expresses a woman’s confidence and sensuality. It’s how she embraces her body, her mind and her strength.”
Latifah’s work in music, film and television has earned her a Golden Globe award, two Screen Actors Guild Awards, two Image Awards, a Grammy Award, six additional Grammy nominations, an Emmy Award nomination and an Academy Award nomination. She is a celebrity spokesperson for Cover Girl cosmetics, Curvation ladies underwear, Pizza Hut and Jenny Craig. She has developed her own line of cosmetics for women of color called the Covergirl Queen Collection.