Year Launched: 2007
In August 2008, Snoop Dogg announced the launch of a new streetwear line called Rich & Infamous, via a partnership with Robert Thorne Co. to launch the line, a Beverly Hills-based brand management firm that built a billion-dollar business out of creating clothing and other licensed merchandise around Mary-Kate and Ashley Olsen. The line, which is aimed toward males aged 18 and 35, was unveiled during the Magic tradeshow in Las Vegas.
Cordozar Calvin Broadus Jr, better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is a Grammy Award-nominated American rapper, record producer, and actor. His mother nicknamed him "Snoopy" as a child because of the way he dressed and because of his love of the cartoon Peanuts. In July 2007, Snoop Dogg also made history by becoming the first artist to release a track as a ringtone prior to its release as a single, "It's The D.O.G.".
