Year launched: 1994

Rocawear is a dominant lifestyle apparel brand for a wide range of customers, with annual retail sales over $700 million. Inspired by an urban aesthetic rooted in young mens sportswear, Rocawear has expanded is brand through licensing pacts to develop lines for children (Kids Headquarters), juniors (Signature), socks (Gina Group), handbags and belts (M. London), big & tall (Endurance), headwear (Nas Industries), jewelry (Lucas Design), ladies intimates and mens loungewear/underwear (Age Group), ladies shoes (Topline), watches (The Vestal Group) and sunglasses (Colors in Optics); as well as co-branded athletic footwear with PRO-Keds.
Shawn Corey Carter, better known as Jay-Z, is an American rapper and former CEO of Def Jam Recordings and Roc-A-Fella Records. Carter has been with long-time girlfriend Beyonce Knowles since 2002, married on April 4, 2008. Damon Dash is an African-American label executive; the former CEO and co-founder of Roc-A-Fella Records with Shawn “Jay-Z” Carter and Kareem “Biggs” Burke.

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