Year launched: 2007

Role Model Clothing is a clothing line owned by Pierre Bouvier and Chuck Comeau(who are often seen wearing the shirts on stage and in the band’s music videos) and Langlois. The line mostly markets shirts, which invariably include the words “ROLE MODEL” in the design. Erik Chandler, the bassist and backing vocalist of the band Bowling for Soup, is often seen wearing a Role Model shirt.
Simple Plan began in 1993 with the formation of a band named Reset by friends Pierre Bouvier, Charles-Andre “Chuck” Comeau, Philippe Jolicoeur, and Adrian White. The band is noted as saying that they were aiming at a pure pop-punk record. Role Model Clothing is a clothing line owned by Bouvier, Comeau (who are often seen wearing the shirts on stage and in the band’s music videos) and Langlois.