Shago by Bow Wow

Year launched: 2002

The apparel is influenced by other rappers’ menswear lines, such as P. Diddy’s Sean John, but is designed for boys and features sizes ranging from 2 to 20, according to Bow Wow’s spokesperson. Shago, which takes its moniker from letters in Bow Wow’s real name, Shad Gregory Moss, includes three collections: Classic, Knight and Racing.
Shad Gregory Moss, better known by his stage name Bow Wow (formerly Lil’ Bow Wow), is an American rapper, actor, and music producer. He released his debut album Beware of Dog at age 13, then under the stage name Lil’ Bow Wow, which he carried until his 2003 album Unleashed, under simply Bow Wow. Two more albums followed, Wanted in 2005 and The Price of Fame in 2006. In 2007, he released the collaboration album Face Off with Omarion.