Year launched: 2007

Lupe’s line of clothes titled “Trillion and Truly” has the possibility of being one of the biggest trendsetters for the year of 2008. With previous outlets across the globe, Lupe will have the freedom to move garments from country to country like Japan and the U.K. His line will be directed to those on the outside of life all the way from grimey street thugs to suburban skate boarders.
Lupe Fiasco, is a Grammy-winning American rapper who rose to fame in 2006 following the success of his critically acclaimed debut album, Lupe Fiasco’s Food & Liquor. Prominent hip hop mogul Jay-Z describes him as a “breath of fresh air” in a new hip hop world. Critics have called him the “Hip-Hop Generation’s Next Vanguard.” Fiasco is the co-founder and vice-president of 1st & 15th Entertainment, a record label under Atlantic. However, due to the recent arrest and imprisonment of co-founder, CEO, and partner Charles “Chilly” Patton, Fiasco now serves as the current CEO.