X-Girl by Kim Gordon

Year launched: 1989

Kim Gordon previously ran the clothing company X-Girl, an attempt to bring grunge and alternative fashion (such as it was) into the mainstream.
Gordon is an American musician, vocalist, and artist. She sings, plays bass and guitar in the alternative rock band Sonic Youth. She also plays in the band Free Kitten with Julie Cafritz (of Pussy Galore). She is also an established visual artist and curator. Her work has been exhibited across the U.S., Japan and Europe. Kim also runs her own clothing company, X-Girl, in Los Angeles.