Yums by Soulja Boy
Year launched: 2007
Soulja Boy has signed a deal with Yums shoes, an up and coming streetwear brand, to design an exclusive Soulja Boy-brand range of shoes and clothing.
Soulja Boy, is an American rapper, dancer, and record producer. In September 2007, his single “Crank That (Soulja Boy)” reached number one on the Billboard Hot 100. The teen rapper recently inked a deal with Dallas-based company, Yums Shoes, for a line of his own sneakers called the “Block Star” and an apparel line.
