Year launched: 2002

Apple Bottoms is a clothing line that caters to trendsetting women of all shapes and sizes. Celebrating and liberating the natural curves of a woman’s body is Apple Bottoms supreme mission. This unique brand is the mastermind of multi-platinum superstar Nelly. He describes the intent behind the design by saying, “A woman should not try to fit the clothes; the clothes should fit the woman!” His creative team of designers crafted the perfect fit for different silhouettes that accentuate the curves of all women. Nelly is personally involved in the process to ensure that the designs enhance the beauty of the woman who wears them.Cornell Haynes Jr., an American rapper, is better known by his stage name Nelly. He has four solo studio albums released in his name, several number-one hits and won several Grammy Awards in 2003 and 2004. He is also one of the owners of the Charlotte Bobcats, along with Robert L. Johnson and NBA legend Michael Jordan.