Year launched: 2007

Mothercare, a UK-based retailer of maternity and baby items, is partnering with British singer Myleene Klass for a new line of baby clothing known as ‘Baby K.’ The 29-year-old mom to Ava Bailey, 5 and a half months, feels that as a new mom she’s uniquely equipped to know what buyers want when it comes to baby clothes.
Klass is an English actress, singer, model, pianist, radio and television presenter, formerly a member of the short lived UK pop band HearSay. She has published a book about her experiences of being pregnant, entitled “My Bump and Me: From Morning Sickness to Motherhood – An Honest Diary of My Pregnancy”. Klass has been an amateur astronomer for most of her life, having been taught the basics by her father. She is now studying astronomy with the Open University.