Bjorn Borg by Bjorn Borg

Year launched: 2007

70′s tennis supremo Bjorn Borg’s line of underwear is quirky in the extreme. If you like your undies to come with their very own sense of humour, then this is most definately the brand for you.
Borg is a former World No. 1 tennis player from Sweden who is widely regarded by observers and tennis players as one of the greatest players in the sport’s history. He won 11 Grand Slam singles titles between 1974 and 1981 (five at Wimbledon and six at the French Open). He is the owner of the Bjorn Borg fashion label.