Year launched: 2003

CURVATION was created for the countless curvaceous women who couldn’t find intimate apparel that was both beautiful and functional.
Latifah’s work in music, film and television has earned her a Golden Globe award, two Screen Actors Guild Awards, two Image Awards, a Grammy Award, six additional Grammy nominations, an Emmy Award nomination and an Academy Award nomination. She is a celebrity spokesperson for Cover Girl cosmetics, Curvation ladies underwear, Pizza Hut and Jenny Craig. She has developed her own line of cosmetics for women of color called the Covergirl Queen Collection.

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