Evans by Beth Ditto

Year launched: 2007

Beth Ditto has signed on to be the new face of Evans, a fashion plus size retail giant. She’ll be designing a line of clothes in the size range of 14-32.
Ditto is the vocalist of American band The Gossip. She came to wider public attention in November 2006 when she was selected by NME as the coolest person in rock, being placed at number one in the magazine’s annual “Cool List.” She appeared on the cover of the December 2007/January 2008 cover of Bust.