Femmeology by Eileen Davidson

Year launched: 2007

Both Eileen Davidson and Devon Martt are working moms who want to look feminine and “put together” even during their crazy and busy days. The two started Femmeology together to provide feminine but practical clothing for women of all ages and sizes.
Davidson is an American film and soap opera actress. She originated the role of Ashley Abbott on The Young and the Restless in March 1982. She is co-writing her first novel with author Robert J. Randisi, a mystery set in the soap opera world. The novel is called “Death in Daytime” and will be released October 2008.