Year launched: 2006

“Gene has had the name MoneyBag patented for nearly twenty-eight years” he says, as he leads me over to one of their t-shirts, with “MoneyBag” scripted across the front. Although the title is just being introduced to the world of fashion, Simmons has used this dynamic logo in other business ventures before, such as in book publishing, music, and in comics. The “MoneyBag” that we are all quickly coming to know however is far pricier than any book, record, or CD.Simmons is best known as “The Demon,” his blood-spitting, fire-breathing, and tongue-wagging persona in the hard rock band Kiss, an act he co-founded in the early 1970s. Simmons, who has never been married, currently lives in Beverly Hills, California with longtime partner and former Playboy Playmate Shannon Tweed. They have two children.