Hayden Panettiere for Dooney and Bourke by Hayden Panettiere

Year launched: 2006

The designing process began with Hayden Panettiere describing to Dooney just what she envisioned: a large leather shoulder bag with puffy pleats, a buckle closure and great style. Sketches were drawn by the design team, then Dooney transformed her ideas into prototypes at Dooney & Bourke’s design studio in Florence, Italy. After a few changes from Hayden, we have the “HP” bag.
Hayden plays the character Claire Bennet on the NBC television program Heroes. The advertising campaign and slogan for the program known as “Save the Cheerleader, Save the World” has helped make Panettiere famous. In February 2008, Kohl’s announced that Panettiere would be their next Candie’s spokesperson. She will be following the likes of Fergie, Hilary Duff, and Kelly Clarkson.