Heart On My Sleeve by Aubrey O’Day

Year launched: 2007

People always told Aubrey O’Day that she wore her heart on her sleeve. After hearing this so many times, she was eventually drawn to create a clothing line based around the concept. The ultra cool t-shirts, hoodies, and boy-briefs are of premium quality, printed exclusively on American Apparel clothing. And the phrases on the shirts reflect real life experiences and are implemented into simple, however elegant t-shirt designs.

O’Day was discovered on the MTV reality show Making the Band 3, founded by Diddy. Danity Kane’s album debuted on August 22, 2006, at #1 on the Billboard 200 charts. Danity Kane was the opening act for Christina Aguilera on the U.S. leg of her Back to Basics Tour with the Pussycat Dolls. She walked the catwalk at Heatherette’s Fall 2007 runway show at Mercedes-Benz Fashion Week held on February 6.