i.am by Will.i.am

Year launched: 2004

What do you get when you combine the front man (Will.i.am) and the head stylist (Lor-e Philips) of the multi platinum selling Black Eyed Peas? A creative and unique label by the name of I.am clothing. Founded with the motivation of creating one off pieces rather than mass produced garments, I am clothing is haute couture for the street and consists of waistcoats, skirts, blazers, trousers and scarves. Will.i.am, known for his eccentric style is a former student of the LA Fashion Institute of Design and Merchandising while Lor-e Philips is widely recognized for her design and styling talents in the television, film and music industry.
William James Adams, better known by his stage name will.i.am, is an Emmy Award-winning Jamaican American musician, specializing as a hip hop musician, dancer, songwriter and founding member and frontman of Black Eyed Peas. He also has his own label called will.i.am music group. He has recently been cast as John Wraith in the upcoming X-Men Origins: Wolverine, a prequel to the X-Men film series. In 2008 will.i.am contributed the song “One People” to the Survival International charity album, Songs for Survival.