Intimates by Elle Macpherson

Year launched: 1989

Elle Macpherson launched her own lingerie line called “Intimates” in 1990. Since then, it became very successful in the United Kingdom and in her native Australia. The lingerie was also modelled by the top twelve in America’s Next Top Model Cycle 10. The lingerie is sold across the world and in Australia in department stores such as Myer and David Jones, internet retailers such as Zodee, and specialist retailers such as Mary Holland.
Macpherson is most famous worldwide for her six cover appearances on Sports Illustrated’s swimsuit issue in the 1980s, the 1990s and once in the 2000s. Macpherson made her movie debut playing an artist’s model in the 1994 Sirens. Macpherson launched her own lingerie line called “Intimates” in 1990. In 2002, Macpherson launched her own fragrance “The Body, Body Lotion”. The surfwear company Hot Tuna appointed Macpherson in 2006 as Executive Director to their board.