Year launched: 2007

Matthew McConaughey is developing his own surf-friendly swim apparel called j.k. livin which is modeled after his production company and his personal mantra – McConaughey’s breakout role was in the movie Dazed and Confused in 1993. He then appeared in films such as A Time to Kill (1996), Contact (1997), U-571 (2000), Sahara (2005), and We Are Marshall (2007). He also played the leading man in several romantic comedies, including The Wedding Planner, How to Lose a Guy in 10 Days, Failure to Launch, and Fool’s Gold. On January 21, 2008, he became the new spokesman for the national radio campaign, “Beef: It’s What’s For Dinner”. He and girlfriend, Camila Alves, welcomed a son named Levi Alves McConaughey on July 7, 2008 in Los Angeles.