JLO by Jennifer Lopez

Year launched: 2007

Jennifer Lopez has always incorporated her sense of style into every aspect of her life. In 2001, Jennifer fulfilled one of her greatest fantasies when she launched her signature collection of sportswear, JLO by Jennifer Lopez. Jennifer Lopez started the trend of celebrity fashion brands and has made her sense of style and fashion available to women throughout the world.
Jennifer Lynn Lopez, popularly nicknamed J.Lo, is the richest person of Latin American descent in Hollywood according to Forbes, and the most influential Hispanic entertainer in America. She won the 2003 American Music Award for Favorite Pop/Rock Female Artist and the 2007 American Music Award for Favorite Latin Artist. Her first children to husband Marc Anthony, fraternal twins named Max and Emme, were born on February 22, 2008

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