Joe Boxer by Nicholas Graham

Year launched: 2007

Joe Boxer (also known as Box-oh-Joes, or BJ) is a brand of underwear and related apparel, founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear.
Graham is the founder of Joe Boxer (also known as Box-oh-Joes, or BJ, a brand of underwear and related apparel. In the United States, Joe Boxer products are currently sold exclusively at Kmart, Sears and The Bay stores. Their underwear was known for having the words “Change Daily” printed on the label.