k1x by Ron Artest
Year launched: 2007
Basketball lifestyle brand k1x (kay-one-ex)- Nation of Hoop is proud to announce the signing of NBA All-Star Ron Artest to a multi-year, multi-million dollar endorsement contract. The partnership will include the design of both a footwear and a clothing line. The Indiana Pacers Forward is the first NBA player to ink a deal with the German-based company founded in 1993.
Ronald William Artest, Jr. is a professional basketball player who currently plays with the Houston Rockets of the NBA. Artest gained reputation as one of the premier defenders in the game today, winning the NBA Defensive Player of the Year Award in 2004. While playing for the Bulls, Artest was Michael Jordan’s “favorite Bull”.
