It is a limited edition clothing line consisting of hoodies, t-shirts, sneakers and outerwear at a premium price.
Swizz Beatz, is an American record producer and rapper. He is the founder of the label Full Surface Records. With his uncles (Chivon, Dee, and Waah Dean) involved with the Ruff Ryders label, he began to produce tracks at the age of 16. It was also confirmed he will be working with Jennifer Lopez for the first time on her new album. On October 19, 2007, as an extension to his first solo project, Swizz Beatz launched a contest called Music Video 2.0 and The Source Magazine Presents “Share the Studio.” The contest and allows unsigned/indie music artists the opportunity to compete on the Music Video 2.0 website for the chance to open for Swizz Beatz at a NYC event.