Lilly Pulitzer Via Palm Beach by Lilly Pulitzer

Year launched: 1992

The Lilly Pulitzer brand epitomizes the preppy lifestyle of affluence and effortless fashion. Lilly Pulitzer conceives her clothing collections with happy times and ease of wear in mind. Lilly also saw an opportunity to take her wonderful style and vision a step further, by designing a girl’s clothing line as well. Mothers and daughters can now share a passion for fun, stylish clothing like no other. There is no wonder why Lilly Pulitzer is America’s top Resort and Lifestyle designer.
Pulitzer was born to a socialite family in Roslyn, New York in 1931; Lilly Lee was her nickname among her friends. In 2006/7, the Lilly Pulitzer identity was rebranded to bring Lilly’s aesthetic to a whole new generation and audience to include a men’s line and home collection.