Snowman by Young Jeezy

Year launched: 2004

Rapper Young Jeezy created the Snowman line of clothing in 2005. In his own words, “Snowman is a cool dude. He’s a gangsta too. There’s a Snowman in every ‘hood, several Snowmen in the ‘hood. You gotta be that dude to look up to with the car and the girl. Whatever you do, be the best at it, because that’s what the Snowman is going to do.”
Jay Jenkins was born in Columbia, South Carolina. He released his first independent album, “Thuggin’ Under the Influence (T.U.I.)” in 2001 under the name Lil J. In 2007, Young Jeezy released “Cold Summer”. Young Jeezy presented a week-long toy drive and charity event series with his Corporate Thugz Entertainment (CTE) family with the first annual Toyz n da Hood toy drive.