Target by Shaun White

Year launched: 2007

Target Corp is introducing a limited-time-only line of clothes by snowboard and skateboard phenom Shaun White, just in time for the summer Olympics and the back-to-school shopping season.
White has been a notable competitor in professional snowboarding since he was fourteen years old, but is also known for his skateboarding. White was born with Tetralogy of Fallot, a congenital heart defect for which he endured two open-heart operations. Today, his sponsors include Burton Snowboards, as well as Oakley, Birdhouse Skateboards, Park City Resort, Target, Red Bull, Adio, and HP; White also has his own character on the games Shaun Palmer’s Pro Snowboarder.