Year launched: 2005

The Game launches an upscale fashion line for men, The Frank Pace Collection. The Frank Pace Collection is said to have the sophistication of the global upscale elite with the cutting urban edge flavor that Hip Hop brings.
The Game, is an American rapper who rose to fame in 2005 with the success of his debut album, The Documentary, and his two Grammy nominations. Since then, he is considered to be a driving force in bringing back the West Coast hip hop scene and competing with many of his East Coast counterparts. It was announced on July 15, 2008 that The Game might be replacing Mack 10 as a member of rap group Westside Connection.