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The Knowles family is really setting out to take over the entire fashion world. They went from one women’s clothing line to a juniors line, girls line, accessories line, lingerie line, and now… a baby line. This new print ad for Dereon baby has been circulating on the internet and I think it is too cute.

There’s no word yet on when or where the line will be available for purchase, but I’m sure everyone who has a little one can’t wait. I’m just waiting on the House of Dereon beauty line.
In the mean time Shop Dereon Online Now!
Beyonce is actually receiving negative press for something she is part of hard to believe right?
The new ads for House of Dereon for girls are stirring up opinions, because of the sexed up images portrayed by the children..well at least that’s the opinion of Constance Droganes over at ShowBiz.
One reader commented and I totally agree with her take on the ad campaign:
I’m sorry, but the whole concept of the pictures is “playing in your mother’s closet” type. The children are wearing oversized- not made to fit them- adult shoes to indicate that idea of how kids always want to play in their mother’s closet. So before you go criticizing Beyonce, I would kindly and respectfully suggest that you get a magnifying glass and do your research before calling those little girls, “little ho’s”
Go here and take a look at a sample of the ad campaign and leave your opinion in the comment area.
What do you think of House of Dereon Girls?
The Knowles family has teamed up with Jostens to create the latest addition to their House of Dereon fashion empire: high school class rings.

The rings start at about $500 and are available in 10, 14, and 18 karat gold (your choice of yellow or white) and you can choose either cubic-zirconia or diamonds for accent stones.

They feature the House of Dereon fleur-de-lis logo and can be personalized with your birthstone, class year, high school name, and initials. The rings are available now at www.jostens.com.
I think Dereon is doing way too much. Class rings should be classic in my opinion, not in the shape of the logo for a celebrity clothing line, that may or may not be here in 10 years. When you’re almost 30 years old, are you really going to feel right wearing a Dereon class ring???
What do you think of the Dereon class rings? Would you want one if you were graduating this year?
Here’s a video of Beyonce and her mother, Tina talking about the House of Dereon spring line and its upcoming projects like lingerie and jewelery.
Beyonce and Tina Knowles have announced plans to add sunglasses and other accessories to their House of Dereon fashion empire.

The shades are expected to directly impact Victoria “Posh Spice” Bekham’s dVb accessory line, which celebs like J.Lo and Eva Longoria are fans of. Tina Knowles says, “I can’t wait for jewellery and sunglasses because we’re just accessories people.” But first, they will be releasing a new lingerie collection in spring 2008, which will be available on their newly revamped website, www.houseofdereon.com.
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