While other celebs such as J. Lo are closing down shops everywhere, Beyoncé and Tina Knowles are gearing up to launch their newest collection titled appropriately after Beyonce’s alter ego: Sasha Fierce. The apparel line is dedicated for a younger crowd, and is scheduled to be available in September for back to school.

The collection is inspired by Beyoncé’s stage presence (or in easier term: show costumes), as the singer is on tour until November. The line which includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry will be carried by department stores including Macy’s and Dillard’s and specialty stores Jimmy Jazz and Against All Odds. According to Tina Knowles, the collection -compared to the previous Deréon junior label is “edgier and tredier and reflects Sasha Fierce’s daring and outgoing attitude.”

Tina stated that the jewelry, shoes and eyewear are ‘really over the top’ with large mixed-metal chains (gold and silver), studded shoes and oversized sunglasses, imitating the ones worn by Beyoncé all through her tour. As for the clothes, although there’s still leggings -which are so five minutes ago-, there are also a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar and destructed jeans with mesh and lace details lining the ripped material.

Tina Knowles explained:
“When the tour started, we noticed the definite style of it. Thierry Mugler designed the clothes for the tour, but we really wanted to celebrate the style and interpret that into a collection.”

In her statement, Beyoncé said:
“The line really exudes a different side of my personality, which I am grateful that I can express.”

Tina Knowles also explained that Beyonce is majorly involved in the line’s creation, by suggesting stuff she likes and what she doesn’t. She suggested to line the rips of the jeans with the mesh and lace, which made the jeans turned out really different from the rest.

The collection will be available on wholesale from $25 to $75.

See more Beyoncé and Tina Knowles’ collection right here on CelebrityClothingLine.com.

Source: WWD.com

If you’re feeling lucky, you might be interested in attending Beyonce’s  “I AM…” World Tour, as two lucky concertgoers in arenas of each stop of the US leg of the “I AM…” World Tour will receive a special gift from Beyonce herself.  The gifts will include a Dereon Handbag and a pair of Dereon sunglasses, and this is not just a rumor because European fans have experienced the handbag and sunglasses giveaway through the “Text to Win a Dereon Handbag and Sunglasses” contest.  Fulfillment of the prize to the winners will take place after each show of the “I AM…” summer tour.

Dereon is a clothing and accessories brand owned by Beyonce and her mother, Tina Knowles.  The brand debuted in 2004 and have been a favorite among CelebrityClothingLine.com readers.  See more information on -or get yourself some cute stuff by Beyonce’s Dereon.

The “I AM…” World Tour hits the US on June 21 and June 22, with a two-night performance at Madison Square Garden in New York City.  If you can’t catch Beyonce in New York, you can go to New Orleans on July 3 as she will headline the Essence Music Festival.

For tour dates and more info, visit www.beyonce.com.

We can’t believe the impact of those padded hips.  Seriously.  But we’ll let the gossip sites dish on that.  What we’re really interested in is the fact that the man behind the gown, Thierry Mugler, has been appointed to design Bey’s World Tour Costumes.  If you think the padded hips are too much, you should see what Mr. Mugler has in store for Bey and her alter ego, Sasha Fierce.

Mugler says, “Sasha Fierce is another aspect of Beyoncé’s personality. She is Fierce on stage and Beyoncé in real life. I tried to understand these two sides with my own perception of both aspects.”  The designer created a series of stage costumes with the basic concept of “The duality between being a woman and a warrior”.  Mugler also promises Beyoncé’s stans: “There will be a lot of dramatization and metamorphosis on stage”.

So stans, are you feelin’ Bey’s upcoming costumes?

Source

And given the recession, which of these 10 will still be holding on to their crown in 2009?

#10. Jennifer Lopez – JustSweet

Last year, J.Lo managed to rake in $7 million in earnings, even though it’s been a while since we’ve seen anything from her juniors clothing collection JustSweet.Maybe we have to wait until she delivers a third baby. Hey J, how about a maternity line?

#9. Serena Williams – Aneres

Serena Williams earned a cool $14M in 2008, helped in part by her own clothing line Aneres. Established in 2004, the brand is designed by Serena herself, who has an art background. The tennis star is often seen out and about in her own collection, but we wonder why we don’t really see much Aneres these days? Maybe this article will tickle Serena’s creative bones.

#8. Sarah Jessica Parker – Bitten, Perfume Lines

Sarah Jessica Parker is sitting pretty on the $18M she made last year, even though her Bitten apparel collection bit the proverbial dust after huge retailer Steve and Barry’s was forced to fold in late 2008.

But with the recent greenlight on the Sex and The City movie sequel, perhaps SJP will have enough juice to launch a brand new clothing line… stay tuned.

#7. Sean Diddy Combs – Sean John

Well surprise surprise! We thought P. Diddy would be the richest celebrity designer alive, probably he did too.

But no, even with a cool $25 million earnings in 2008, P.Diddy got the designer pants beat off of him by 6 other competitors. We still give him props though. He’s demonstrated with his Sean John collection that he’s great at creating gentlemanly looks for G’s. He might not be as rich as some other people, but he’s definitely a KING of style in our book.

#6. Gwen Stefani – Harajuku Lovers, LAMB

The singer / celebrity designer / yummy mummy, Gwen Stefani, is sitting comfortably at number 6 with $27M in earnings. Her funky lifestyle brands, Harajuku Lovers and L.A.M.B., are both hits with CelebrityClothingLine.com readers and have contributed significantly to Ms. Stefani’s piggybank.

#5. Mary Kate and Ashley Olsen – Elizabeth & James, The Row

The tinseltown twins share the #5 spot with earnings of $35M, thanks to their Dual Star empire. Although their mugs and names are all over videos, books, to self-produced home movies, you won’t see this type of blatant star marketing on their more sophisticated Elizabeth & James clothing collection or their even more upscale collection: The Row.

These two celebrity designers are the brains behind every fashion item in both lines. It’s said that their involvement is very hands-on, and “real” designers have given the pair kudos over their sophisticated tastes and creativity.

#4. Giselle Bundchen – Ipanema

Although the highest-paid supermodel in the world was said to be working on a clothing line with Dolce and Gabbana, it turns out the rumor is false. Ms. Bundchen instead went green and designed a line of sandals called Ipanema, which contributed to her bottom line of $35 million last year.

If you purchase a pair of Ipanema kicks, you are contributing to re-foresting the Atlantic treeline through the Florestas do Futuro program, sponsored by the SOS Mata Atlantica.

#3. Beyonce – Dereon

With 2008 earnings of $80 million, Bey is 2 mil short of keeping up with her husband Jay-Z, so we guess he gets to keep picking up the check. She’s making a strong play this year with Dereon and the luxury collection designed by her mom Tina Knowles, House of Dereon.

#2. Jay-Z – Rocawear

Jay-Z aka Shawn Corey Carter, is now the second richest hip-hop celebrity designer with earnings of $82M. He sold Rocawear for $204M in 2007, but is still involved in overseeing marketing and plays frontman for the brand.

Apparently he hasn’t gotten over his creative thing for threads because he bought high-end streetwear brand Artful Dodger right after selling Rocawear.

#1. 50 Cent – G-Unit clothing

The richest man in hip-hop and now the richest celebrity designer: 50 Cent aka Curtis James Jackson III, who’s raked in $150M in 2008. Word.

He founded The G-Unit Clothing Company in 2003 with Marc Ecko, inspired by his own style and fellow members of G-Unit.As a do-gooder, 50 makes sure he shares his wealth. G-Unit sponsors The Book Bank Foundation and donated proceeds to the G-Unity Foundation.

Surprises missing from the list: Kimora Lee Simmons for Baby Phat, Justin Timberlake for William Rast, Nelly for Apple Bottoms and last but not least, Miley Cyrus for the Hannah Montana clothing line. Perhaps these contenders will shove their way to the top 10 for 2009… stay tuned!

And nothing gives us more pleasure than to tell you that today, the phrase “Put A Ring On It” is so bold, you can wear ‘em as you please.  Dereon released the “Put A Ring On It” t-shirts for fabulous Single Ladies eveywhere, and we think they’re super cute.

See more Dereon clothing

We’re feelin’ Bey’s smile.  And the folks at L’Oreal finally realize that Beyonce is prettiest sans Photoshop!  This is way closer to Beyonce’s real skin tone, compared to the old L’Oreal ad.  Take a look.

Still don’t see the diff?  We’ll show it to ya.

We love the natural beauty that’s on the left rather than the ultra-photoshopped one on the right.  We genuinely think make-up companies should really start being real with their customers ‘coz we girls would just buy anything that makes us beautiful, but still keeps us grounded.

Any thoughts on this, people?

Beyonce greets 2009 with elegant floral cover-ups and matching bikini on a yacht in the Carribean.  The paps just won’t give their cameras a rest as they snap Bey and Jay-Z gettin’ cozy.  But don’t worry, we’re not gonna talk about what everyone talks about.  We’re just gonna talk about what she wears as we are kinda down and out talkin’ about winter gears.  Today, Bey brought back the cool in resortwear and we feel kinda inspired!  Check out our picks for ya to pull a Beyonce in!

Tibi Large Kalani Long Caftan

The cover-up went down and the matching bikini showed up.  Here’s Beyonce’s matching bikini:

And this is our version of the swag.

Tibi Honeycomb String Bikini

If you’re not going anywhere near the Carribean this season like Beyonce, we figure these stuff would be a very nice early investment for the coming 2009 summer!

Image from Bossip.com

This ad is only for the Japan residents to see, so it won’t be going anywhere the US any time soon.  Beyonce thoughts of her handsome Asian photo-partner:  “Kimura is very handsome, strong, manly and sexy.”  Kimura also had good thoughts about Sasha Fierce, “I enjoyed the time with her.  She is really sexy and cute. I can learn many things from her to be a nicer guy.”

Well Jay-Z, what say you?

There’s no word yet on when or where the line will be available for purchase, but I’m sure everyone who has a little one can’t wait. I’m just waiting on the House of Dereon beauty line.

In the mean time Shop Dereon Online Now!