Mary-Kate and Ashley Olsen started out with a tween empire worth $1 billion. Now they’re setting their sights on the grownup world, starting with their first love for fashion.

The Olsen twins have created a fashion jewelry collection through Robert Lee Morris under the brand Elizabeth and James.

“We’ve always done our own thing and sometimes people appreciate it or they don’t, or it’s shocking or it’s not,” said Ashley, who the night before being interviewed appeared in New York at the Council of Fashion Designers of America Fashion Awards draped in an oversize black Calvin Klein Collection suit. “We don’t follow the trends of other people. We’ve never had stylists, we do our own thing. So when you find individuals like that, especially in the fashion industry, people pay attention. Whether they agree with it or not is a different story.”

“We both have a love for accessories and they’ve always been important to us from Day One,” Mary-Kate said. “They can help make an outfit or make you feel different. Maybe a ring brings you good luck, or you got it as a present and it means so much to you. It’s a feeling that you get when you put on something that is special.”

Hitting stores in September, Robert Lee Morris for Elizabeth and James consists of 80-plus styles, including thick metal cuffs and rings, earrings and necklaces accented with turquoise beading, crosses and daggers. The collection is meant to be mixed and matched and retails from $65 to $700.

“We liked the idea of having playful elements along with timeless and ageless pieces,” Ashley said. “The symbols are attachable and you can take the jewelry and make it your own. There are solid silver and gold pieces to wear forever and comfort pieces that you’ll put on and wear everywhere.”

The Olsen twins have been super successful marketing to little girls into dolls… nowadays they’re known for celebrity drama and kooky getups. Do you think they’ll be able to sell grownups on a jewelry line?

At one time Jessica Simpson was having problems promoting the one clothing line she had at the time, but she will be adding more to the mix come Spring 2009. With the launch of a intimate apparel line through The Camuto Group a leading design, development and distributor of women’s fashion.

The intimate apparel initial line up will include underwear, bras, daywear and sleepwear. Jessica recently told WWD the following:

“The biggest problem when wearing lingerie is panty lines. “That is why I am including, in my collection, a stylish assortment of shapewear that women will love”

Jessica Simpson also has a fragrance coming out in August and a line of belts launching in early Fall 2008.

Are there any fans of Jessica Simpson’s clothing line?

Another good look for Jennifer Lopez the serial celebrity entrepreneur-use to be singer/dancer has plans to launch another clothing line targeting the fitness market.

Jennifer says the launch of the exercise clothing line is in an effort to boost her own effort to get back in shape after her pregnancy and get back that fabulous pre-knocked up figure.

Wonder how Jennifer has times to do all this and more? She plans on looking after her twins herself and is actually in the process of launching a show capturing every moment.

With the launch of her fitness gear Jennifer should have all basis covered for the fashion industry from the tween market-juniors she already has three including JLO, SweetFace, and JustSweet. The line will consist of dance gear, yoga pants, and workout sneakers.

Source from OK! Magazine said the following about Jennifer’s thoughts on the new clothing collection:

“She wants it to look great in the gym and in the street, and to be affordable and functional.”

Eve’s Fetish clothing is bringing sexy back!

For many of you Eve fans that have been waiting on the chance to get your hands on the Fetish collection, the time is now. Signature Apparel Group is launching the Fetish collection for fall 2008 to select special retailers.

To make sure you get your hands on the new and improved Fetish clothing line Celebrity Clothing Line has partnered with Signature Apparel Group to give all subscribers to CCL the chance to win exclusive Fetish product. (A $200 Value) More details on the contest and how to enter on Monday for newsletter subscribers only. So subscribe today free.

Founded in May 2003, Signature Apparel Group, L.L.C. is a privately owned designer, manufacturer, and distributor of men and women’s apparel that is responsible for the new Fetish movement.

Eve said the following about the relaunch of the Fetish brand in 2008:

“I am so excited about Fetish, and I am completely dedicated to making this the hottest new young contemporary line to hit the market this year. The collection is incredible…I want to wear every single piece.”

Below is a photo of the shirt Eve wore that we will be giving away to 3 lucky winners (Details on Monday):

For more information stay tuned to CCL and visit The Fetish Collection website.

I have to thank the Signature Apparel Group Director of Marketing & PR Sari Baez for making this happen and she says the following about the new Fetish Collection:

“The Fetish collection is here to stay and it’s going to be a new movement in young contemporary fashion for 2008 and beyond.”

Who is looking forward to the relaunch of The Fetish Collection?

After taking…forever to launch the Todd Smith Collection LL Cool J has decided to team up with Sears to collaborate on a clothing line exclusively for their department store.

This will be a branded collection of juniors, girls, boys and young mens clothing for the retail giant. There will be a test of the collection by releasing it to 450 of the stores 900 retail locations highlighted in customized “shops in shops” featuring the clothing line.

Experts predict this line will generate sales in excess of $100 million dollars for Sears…how much of that pie will LL get a piece of?

LL said the following about the partnership:

“I have always had a hand in fashion in some capacity [as the face of brands such as Kangol and Fubu], but I have never embraced a brand the way I will embrace this,” LL Cool J told WWD.com. “The LL Cool J name is a brand I have been building for 25 years and I didn’t want to do this line with just any store. I wanted to wait until I felt comfortable enough to take the leap.”

LL Cool J branded line for Sears will be priced at $22-$50 dollars and released by September with the launch of a nationwide television and print campaign to market the new brand.

You can shop LL’s Todd Smith Collection online at DrJay’s.

Here is a look at a hoodie from the collection: