In a recent press release, Fergie gushed about how much she enjoyed working with Avon on her first fragrance for them and what she wanted to accomplish with the second fragrance. “I had so much fun developing and launching my first fragrance with Avon,” said the singer in the aforementioned release, “so for my second fragrance, I really wanted add a little more edge.”

A commercial for the fragrance, which has been posted on the Avon website, reveals a thoroughly made up Fergie preparing to go on stage for a big concert. Just before heading out to greet her fans, she sprays herself with the perfume. Big lights. Loud music. A sultry walk. The commercial seems to be an exact representation of the scent that Fergie wanted to create.

“Outspoken Intense” is reported to include scents of passion flower, musk, starfruit, and blackberry. This is how Fergie herself has described the new fragrance: “’Outspoken Intense’ is a provocative blend of sexy confidence and daring femininity that captures the thrill and excitement of being center stage. You feel an instant electrifying rush — a feeling like no other.”

We will be interested to see how “Outspoken Intense” does and if Fergie makes any additional forays into the world of fragrance. Of course, the moment there is any news, we will be sure to update you. Stay tuned!

Emma is joining the ranks of such beauty divas as Penelope Cruz, Anna Hathaway, Julia Roberts, and the previously mentioned Kate Winslet. What makes Emma stand out in this pool of A-list actresses? She’s the youngest. In fact, she is the youngest brand ambassador for Lancome to date. In a recent statement, Youcef Nabi, the president of the company said, “We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancome” He also said, “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation.”
It seems clear that Lancome is interested in going after the youthful market. Much like Burberry did when it featured Emma in its ad campaigns a year ago, Lancome seems to be trying to tap into the younger market.

Last year in October, Jennifer Lopez was tapped by Gucci, to model with her 2 year-old twins: Max and Emme for the fashion powerhouse’s new children’s collection. The Gucci children’s collection is ranged between $80 to $1,600, and will benefit UNICEF’s Schools for Africa.

Gucci has already donated $1 million to the educational programs, and also $50,000 to Jennifer Lopez’s charity: The Maribel Initiative, which is an organization that promotes wider range of access to health care for women and children worldwide.

Although it’s for a good cause, Jennifer Lopez have been criticized for putting her twins in the Gucci ads. She stated:

“Frida Giannini from Gucci said she was going to launch the Gucci’s kids line, and they were going to do it in conjunction with a big donation, and they were going to do it with [the United Nations' children's charity] UNICEF, and would we do it?”

Turns out that Marc Anthony was not on board with the idea at the beginning. J. Lo added:

“Marc didn’t really want to put the babies in an ad or anything like that. And I was just like, if they do it, I’d want to do it with my kids because it is for the kids. That’s the connection. That’s what makes it real. We don’t really parade them around like that, so it was for a good cause.”

What do you think? Discuss!

He beat Kevin Garnett in a fierce Texas Hold ‘Em game in this Adidas internet-promo video.

Sorry about the spoiler, but we really can’t help ourselves.  Take a look!

Garnett’s looking great too in his original Adidas Original Men’s Superstar Track Jacket.

And he bet on his Adidas Originals Superstar 2.  Classics never bore us even one bit.

Back to Young Jeezy, he’s gorgeous in his grey Adidas Velour track jacket.

Need we say more?

RiRi looks gorgeous in this ad, however… we know she’s on a swing and stuff, but she looks all wobbly.  Well, wobbly or not, we’re extremely proud of RiRi.  Her statement on the campaign:

“I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.”

25% of all handbag proceeds from the “Tattoo Heart Collection” will benefit UNICEF.

Well apart from the stingy publicity picture when the celebrity designer showcased them in the Magic Trade Show back in August, we’ve yet to really see what they look like.  But we came across Fergie’s new HP computer ad and she said in the cute ad that she’s currently working on an Eco-Friendly shoe line.  Well well, is this another teaser?  You decide.