Celebrity Clothing Line » Celebrity Endorsements

Ke$ha For Casio Baby-G

asmara — Tue, 03 Aug 2010 02:22:53 +0000

Amazing how the song “Tik Tok” has landed Ke$ha, a new pop sensation, worldwide recognition. And it’s even more amazing to find out that watch giant, Casio, also drawn to the starlet’s power. The watchmaker held an all-day event at the Manhattan Center to introduce its brand ambassadors which include Ke$ha who will represent Baby-G’s women’s watches. Stylistically, Casio is aligning Baby-G with the revival of Eighties fashion and Ke$ha suited the role with her edgy party-girl image.

Ke$ha has also signed to design two watches, which will appear in the advertising campaign launching for fall and the first which will be launched next summer.

Among Casio’s newest ambassadors, there’s also Khloe Kardashian’s husband, Lamar Odom, who will represent Ultimate Tough GX56, which features the largest case design in G-Shock history. The solar-powered watch also feature a new triple-density and triple-layer structure to increase its shock resistance. Odom also hinted that he and wife, Khloe, will release a unisex perfume next year.

Here are our picks of Casio’s Baby-G and G-Shock for you:

Baby-G Lady G Figure Set, $150

Baby-G Square Vivid Combi Watch, $110

Baby-G Gradiation Watch in Yellow, $122

Michael Jackson Dancing Game Coming Soon!

asmara — Tue, 15 Jun 2010 17:54:29 +0000

While there’s no news about his clothing line collaboration with Christian Audigier, and nobody sold other sequined glove of his, the late Michael Jackson is definitely making money from the afterlife. This time with Ubisoft, a gaming company, which is now working on a dance game featuring the King of Pop and his hit songs. Ubisoft’s CEO, Yves Guillemot announced:

“We’re delighted to have the opportunity to develop a game based on the songs and moves of one of the world’s most incredible performers of all time. We expect the game to bring Michael Jackson fans, families and friends together with the energetic song and dance of The King of Pop.”

The dancing game will drop this holiday season and will be available for Xbox 360 with Kinect, Playstation 3 with Move and Nintendo Wii and DS. Wonder what they’ll name it.

Any thoughts?

Some Soccer Sexy: Cristiano Ronaldo For Emporio Armani

asmara — Tue, 15 Jun 2010 05:08:40 +0000

Ladies, you might not be a huge soccer star, but this World Cup season we feel obliged to present the sexiest man on the soccer field: Cristiano Ronaldo. The Portuguese captain was tapped by Emporio Armani to model the brand’s underwear and jeans for the fall/winter 2010 – 2011 collection. The campaigns have been unveiled and women everywhere is sure to go crazy.

Ronaldo’s Emporio Armani billboard will hit major cities including New York, Los Angeles and London, and also in Milan’s Via Broletto. The soccer star will also appear on a short film and an online commercial for Emporio Armani. You don’t have to go across the globe to see Ronaldo’s schorching hot sexiness, as his black and white images have swarmed the internet. We got a hold of them and may we say… they’re so hot we burn ourselves!

Beyoncé Poses For European Clothing Line, C&A

asmara — Sat, 29 May 2010 04:09:32 +0000

Beyoncé Knowles might have been known as a singer and fashion designer for her fashion line, Dereon. Recently, she’s also busy dressing up people’s homes in her Dereon Home Furnishings line. But all the activities don’t stop her global domination moves. Europe is her next target and she proves her hotness by posing for Europe’s clothing line, C&A. Check how fierce our Sasha can be:

Bey also worked it out for C&A’s TV Commercial, where she pulls off some Mission Impossible moves.

Looks like our girl is grabbing Europe by its tail. Wonder which part of the world she’ll eying next after Japan’s Samantha Thavasa handbags campaign. But tell us, would you buy C&A clothing endorsed by Bey if you’re in Europe?

Dish!

Leona Lewis Loves Cotton

asmara — Mon, 19 Apr 2010 15:08:11 +0000

The lovely British songstress, Leona Lewis participates in the Cotton campaign, not only by wearing Cotton designed by well-known designers, she applies ‘the touch, the feel of cotton’ in her song. The new high-end fashion campaign is created by DDB New York, styled by Anthony Franco and features a colorful montage of the artist’s life in cotton fashion by Dries Van Noten, Marc Jacobs and Alexander McQueen.

Image via RapUp.com

Leona Lewis describes her style as feminine, romantic, and punky; but most importantly, we see her as a great fit for the Cotton campaign. Peep the new Cotton commercial below:

Gorgeous, exquisite… we are out of compliments!

Aside from Leona Lewis, Cotton also nabbed singer Colbie Caillat for its campaign.

Rihanna Shows Love To Baby-G and G-Shock Mini

asmara — Fri, 16 Apr 2010 01:38:40 +0000

Nope, we’re not gonna talk about her new hairstlyle because everyday it’s new anyway. And although every other gossip sites have dished about the hooded jammies she wore yesterday, we think it still looks okay. What really catches our eyes are the string of G-Shock Mini and Baby-G watches she wears on her newest video, “Rude Boy”.

Our girl Rih-Rih is reppin’ Casio and its colorful collection of Baby-G and G-Shock Mini, styled into a link of eye-catching bracelet. Shigenori Itoh, Vice President of Casio’s Timepiece Division stated:

“We are excited to have Rihanna representing Baby-G and G-Shock Mini through her music video. As a trendsetter in the fashion and entertainment world, Rihanna is the perfect example of style, originality and edge which Baby-G and G-Shock Mini proudly symbolize.”

Rihanna joins the likes of Jordin Sparks, Lady Gaga, Fergie and Kristinia DeBarge, who have previously repped Casio’s awesome watches. If you’re up to the style, Karmaloop has a wide array of Casio goodies that you can style not only to form a colorful bracelet… you can even link them up and form a necklace if you want!

G-Shock Rescue Concept 7900 Watch, $122

G-Shock Vivid Color Watch in Lime Green, $120

G-Shock 5600 Glide Watch in Dark Green, was $110, now $69.95

Baby-G Limited Edition Go Green Project Watch,$132

G-Shock Precious White 5500 Watch, $122

Keri Hilson: The Freshest Face For Avon

asmara — Thu, 15 Apr 2010 03:18:47 +0000

Keri Hilson fans, now it’s time to see your idol as the face of Avon Products. The celebrity-friendly cosmetic brand adds the two-time Grammy nominee as its newest face and we couldn’t be happier seeing Keri’s fresh face on Avon’s campaigns. Keri is replacing Jennifer Hudson, who was signed in 2007.

Lily DeStefano, executive director of Avon North America beauty stated:

“We had a great partnership with Jennifer Hudson, and we found that so powerful that, in the same spirit, we wanted to take it a step further. Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition. We are looking to bring in a younger, fresher target, also a more diverse audience as well.”

This is the first brand endorsement for Keri Hilson, and she put a lot of thoughts prior to signing the deal. Keri stated:

“I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”

Our girl Keri is not only busy with her new Avon deal, she’s also brewing new stuff in the studio with Polow da Don and Timbaland to complete her second album scheduled to drop later this year. We wish her the very best and we think this is a lucrative deal, seeing that Avon has collaborated with many celebrities before her, such as Patrick Dempsey, Reese Witherspoon, Zoe Saldana, Courteney Cox and Fergie.

Mary J. Blige’s Gucci Charity Watch

asmara — Mon, 31 Aug 2009 23:40:00 +0000

Aside from teaching us to appreciate good songs, Mary J. Blige also teaches us to do good… in style. Fashion Week Daily reports that world class brand, Gucci, will be hosting a charity cocktail night during the New York’s Fashion Week with Mary J. Blige. The two huge names teamed up for the launch of the limited-edition black PVD twirl watch which will be sold to benefit Mary J’s foundation: The Foundation for the Advancement of Women Now, or FFAWN.

FFAWN’s mission is to inspire women from all walks of life to gain the confidence and skills they need to reach their individual potential. The foundation will accomplish its mission to empower and encourage women by shaping and supporting programs that foster education, career development, strong self-esteem, and personal growth. FFAWN will initially focus its efforts in Yonkers and surrounding communities in Westchester County and then expand its scope to include the Greater New York area and, eventually, the entire country.

Its vision is to become the go-to organization for women’s resources, providing a network of support that allows women from all backgrounds to become confident and informed in all aspects of their daily personal and professional lives.

Price tag for the black diamond-clad frame watch is $1,895, and a huge portion of the proceeds will be donated to Mary J’s charity. You can get the Gucci beauty starting September 16 at Gucci’s Fifth Avenue store.

New Face Of Married To The Mob: Teyana Taylor

asmara — Tue, 11 Aug 2009 16:54:43 +0000

Singer Teyana Taylor has taken on a fashionable gig. She’s the new face of the brand Married to the Mob, and her photos are released, modeling the brand’s Fall/Winter ’09 collection.

Bold but still girly, those are the keywords for the upcoming Fall ’09 Married to the Mob collection. They might not be out yet, but here are some Married to the Mob stuff available, and best of all, they’re on sale!

Married to the Mob Mary Jane Tank Dress, was $65.00 now $43.99

Married to the Mob 24th Street Jean, was $140.00 now $61.99

Married to the Mob Barbara Hoodie, was $145.00 now $73.99

Married to the Mob Spitzer Skirt, was $95.00 now $73.99

What are you waiting for? Follow Teyana’s footsteps and get Married to the Mob today!

Wayans Brothers Get Their Clothes Off Their Back

asmara — Tue, 26 May 2009 17:42:13 +0000

Hollywood’s funny men, the Wayans Brothers have partnered up with NorthStar Moving Corporation and The Clothes Off Our Back Foundation, as they donated their clothes and stuff for sale at the Foundation’s site on www.clothesoffourback.org. NothStar Moving Corporation, the leading eco-luxurymover in California, delivers fashion and lifestyle items from their famous clients to the Clothes Off Our Back Foundation, an organization that hosts charity auctions featuring the hottest Hollywood stars attire. The proceeds of the Wayans Brothers auction will go to Feeding America, The Art of Elysium, Hope North and H.E.L.P. Malawi.

Michel Schneider, Executive Director of the Clothes Off Our Back Foundation stated:

“We are very thankful to the Wayans Brothers and NorthStar Moving for their generous clothing donation to our foundation. Since 2002, the Clothes Off Our Back Web site has become a portal for celebrity clothing and memorabilia that raises money for various causes around the globe. We are happy to continue our fundraising with these great partners.”

The Wayans brothers just premiered their newest movie “Dance Flick”, and although the movie gets mixed reviews, we do know that their good deed will be put to good use. Bid on their auction to participate in the charity at the Foundation’s website, win, look good and eventually feel good. The Wayans Brothers’ items are only up for grabs until Tuesday, June 9 at 5 p.m. PDT.

The Clothes Off Our Back Foundation was founded by actors Jane Kaczmarek from “Malcolm In The Middle” and Bradley Whitford of “The West Wing”, who are also philanthropist, along with their celebrity and designer friends. The foundation have helped in improving children’s lives cross the globe.

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