It is official – Beyonce is expecting her first baby with rapper husband Jay-Z. Earlier tonight, she revealed the surprise by showing off her tiny baby bump when she hit the red carpet at the 2011 MTV VMAs at Nokia Theater in Los Angeles. With a glowing smile on her face, she clutched her visible bump and told the gathered press, “I have a surprise!”

The 29-year-old performer wore a long orange Lanvin gown as she walked on the red carpet that outlined her baby bump quite nicely.  A picture of bliss and poise, Beyonce was obviously very happy to be expecting. Her maternity dress gave her a fabulous look, with its bright hue and interesting details. She teamed the stylish ensemble with white strappy heeled sandals, a glittered bracelet, a cocktail ring and a pair of chic dangling earrings. For her hair and makeup, she went for a light pink shimmering lipstick and allowed her wavy tresses to stream down her exposed shoulders.

During the MTV Video Music Awards program, the six-time Grammy Award winning pop star gave an electrifying performance as she sang “Love on Top,” a performance that drew a standing ovation from the audience. With huge smile on her face, she ripped open her jacket and proudly rubbed baby bump. Jay-Z was caught by the cameras smiling with collaborator Kanye West smacking the father-to-be on the back.

In a recent interview, the singer opened up on her plans to make family a priority. She told the September issue of In Style: “Now I’m a woman, and because I gave it my all, I can focus on my marriage. I can decide I want to have kids. I can be the mother I want to be and dedicate myself to my children.”

Summer is here and our friends at Rocawear launched the brand’s newest campaign now, bringing Rocawear closer to the masses.  Great news for us, Ladies, because if you’ve been thinking that Rocawear is a total urban and hip hop clothing brand, this year it’s moving closer to the mainstream.

Jay-Z, owner of Rocawear stated:

“We are a great American brand. We don’t envision ourselves as an urban brand or streetwear brand. We wanted to show people how we’ve evolved and repositioned ourselves, without abandoning our original DNA.”

Rocawear taps artists, musicians, poets and a troupe of fleet-footed double-dutch jumpers to show the brand’s evolution. Regarding the culture that is not anymore segmented, Jay-Z stated:

“It’s all walks of life. When I played the Glastonbury music festival people said a hip-hop artist couldn’t play a rock festival. But culture isn’t segmented like that any more. There’s so much cross-pollinization and the same thing is true for clothes.”

And here are our editors’ picks from Rocawear to brighten up your summer days:

Forever Roc Romper, was $89, now $41.99

Forever Roc Romper, Plus Size, was $79, now $30.99

As you may probably know, Trey Songz is currently in preparation for the release of his 4th album titled “Passion, Pleasure and Pain”, which you can get on September 14. Meanwhile, singer Melanie Fiona is also having her sophomore album in the works while working on her episode of a BET show.

So, do you think they’re a good fit with Rocawear? We think they’re perfect!

And yes, we know you’re drooling over the clothes and accessories, therefore ladies… and gents, here are our recommendations from the new Rocawear collection at DrJays!

Rocawear Blueprint Pendant Necklace, $18

Rocawear City Roc Premium High Sneakers, $65

Remember the last time we gave away Jay-Z’s Rocawear 9IX fragrance? Well to those of you who haven’t gotten the chance to win yet, here’s another one, only better.

Elizabeth Arden, Rocawear’s fragrance partner, is sponsoring a giveaway of 9IX Rocawear Gold Limited Edition for CelebrityClothingLine.com readers!

It’s really simple to enter. Just submit your email address in the “SUBSCRIBE” box on the right, and you’re immediately eligible for a chance to win this new fragrance. Drawing will be held June 21 on Father’s Day.

So what’s the deal with the new 9IX (pronounced “99″) Rocawear Gold Limited Edition?

First off it’s Rocawear’s first ever men’s fragrance, which has a sexy woody aromatic scent that reflects the essence of the Rocawear brand and delivers a strong, unique personality. 9IX Rocawear captures the bold masculinity of a man with the ambition to achieve anything, while always remaining true to himself.

If what we say about the scent is yet to intrigue you, here’s a glimpse of how sexayyy the packaging is.

Loving the stunning gold metallic package because it reflects Rocawear’s revolutionary style.  Even Jay-Z has something to say about it:

“We are extremely pleased with the success of 9IX Rocawear as it has surpassed our expectations. As a follow up, 9IX Rocawear Gold has the style and sophistication for which our brand is known. We decided to launch it close to Father’ s Day to provide families with a sexier alternative to the typical Father’s Day gifts. I mean how many colorful ties can a guy wear??”

9IX Rocawear Gold Limited Edition is available in a 3.4 fl. oz package, retailed at $65.oo. It’s available here.

This has to be the busiest summer for the Carters.  Wifey Beyoncé is off doin’ her thing around the world, while her husband, Jay-Z,  is  alson busy preparing his return to the stages for 5 special shows in Chicago, Las Vegas, Atlanta and the Mohegan Sun Arena in Uncasville, CT.  So if you’re a die-hard fan of Jay-Z, we have a good news for you. Exclusive pre-sale tickets are available Wednesday, May 13th at 12 noon local venue time. To get the tickets, click the banner above.

Here are the dates:

July 3rd, 2009 – Pearl Concert Theater – Las Vegas, NV
July 4th, 2009 – Pearl Concert Theater – Las Vegas, NV
July 7th, 2009 – Charter One Pavilion at Northerly Island – Chicago, IL
July 10th, 2009 – Mohegan Sun Arena – Uncasville, CT
July 12th, 2009 – Chastain Park Amphitheatre- Atlanta, GA

Jay-Z is promoting his upcoming album “The Blueprint 3″ which is scheduled to drop in September 2009. This tour will also feature Ciara who’s also the spokesmodel of Jay-Z’s world-famous clothing brand: Rocawear.

Tickets are available here.

And given the recession, which of these 10 will still be holding on to their crown in 2009?

#10. Jennifer Lopez – JustSweet

Last year, J.Lo managed to rake in $7 million in earnings, even though it’s been a while since we’ve seen anything from her juniors clothing collection JustSweet.Maybe we have to wait until she delivers a third baby. Hey J, how about a maternity line?

#9. Serena Williams – Aneres

Serena Williams earned a cool $14M in 2008, helped in part by her own clothing line Aneres. Established in 2004, the brand is designed by Serena herself, who has an art background. The tennis star is often seen out and about in her own collection, but we wonder why we don’t really see much Aneres these days? Maybe this article will tickle Serena’s creative bones.

#8. Sarah Jessica Parker – Bitten, Perfume Lines

Sarah Jessica Parker is sitting pretty on the $18M she made last year, even though her Bitten apparel collection bit the proverbial dust after huge retailer Steve and Barry’s was forced to fold in late 2008.

But with the recent greenlight on the Sex and The City movie sequel, perhaps SJP will have enough juice to launch a brand new clothing line… stay tuned.

#7. Sean Diddy Combs – Sean John

Well surprise surprise! We thought P. Diddy would be the richest celebrity designer alive, probably he did too.

But no, even with a cool $25 million earnings in 2008, P.Diddy got the designer pants beat off of him by 6 other competitors. We still give him props though. He’s demonstrated with his Sean John collection that he’s great at creating gentlemanly looks for G’s. He might not be as rich as some other people, but he’s definitely a KING of style in our book.

#6. Gwen Stefani – Harajuku Lovers, LAMB

The singer / celebrity designer / yummy mummy, Gwen Stefani, is sitting comfortably at number 6 with $27M in earnings. Her funky lifestyle brands, Harajuku Lovers and L.A.M.B., are both hits with CelebrityClothingLine.com readers and have contributed significantly to Ms. Stefani’s piggybank.

#5. Mary Kate and Ashley Olsen – Elizabeth & James, The Row

The tinseltown twins share the #5 spot with earnings of $35M, thanks to their Dual Star empire. Although their mugs and names are all over videos, books, to self-produced home movies, you won’t see this type of blatant star marketing on their more sophisticated Elizabeth & James clothing collection or their even more upscale collection: The Row.

These two celebrity designers are the brains behind every fashion item in both lines. It’s said that their involvement is very hands-on, and “real” designers have given the pair kudos over their sophisticated tastes and creativity.

#4. Giselle Bundchen – Ipanema

Although the highest-paid supermodel in the world was said to be working on a clothing line with Dolce and Gabbana, it turns out the rumor is false. Ms. Bundchen instead went green and designed a line of sandals called Ipanema, which contributed to her bottom line of $35 million last year.

If you purchase a pair of Ipanema kicks, you are contributing to re-foresting the Atlantic treeline through the Florestas do Futuro program, sponsored by the SOS Mata Atlantica.

#3. Beyonce – Dereon

With 2008 earnings of $80 million, Bey is 2 mil short of keeping up with her husband Jay-Z, so we guess he gets to keep picking up the check. She’s making a strong play this year with Dereon and the luxury collection designed by her mom Tina Knowles, House of Dereon.

#2. Jay-Z – Rocawear

Jay-Z aka Shawn Corey Carter, is now the second richest hip-hop celebrity designer with earnings of $82M. He sold Rocawear for $204M in 2007, but is still involved in overseeing marketing and plays frontman for the brand.

Apparently he hasn’t gotten over his creative thing for threads because he bought high-end streetwear brand Artful Dodger right after selling Rocawear.

#1. 50 Cent – G-Unit clothing

The richest man in hip-hop and now the richest celebrity designer: 50 Cent aka Curtis James Jackson III, who’s raked in $150M in 2008. Word.

He founded The G-Unit Clothing Company in 2003 with Marc Ecko, inspired by his own style and fellow members of G-Unit.As a do-gooder, 50 makes sure he shares his wealth. G-Unit sponsors The Book Bank Foundation and donated proceeds to the G-Unity Foundation.

Surprises missing from the list: Kimora Lee Simmons for Baby Phat, Justin Timberlake for William Rast, Nelly for Apple Bottoms and last but not least, Miley Cyrus for the Hannah Montana clothing line. Perhaps these contenders will shove their way to the top 10 for 2009… stay tuned!

Can you imagine a world without Rocawear?

Only 9 years ago if you’d dropped “Rocawear” into a conversation you’d of been met with blank stares. In 1999, Rocawear was founded by Jay-Z and Damon Dash as a menswear offshoot of their label Roc-a Fella Records. The line was quickly snapped up by cutting edge fans who recognized that the urban stylings were mainlining Jay-Z’s baller fashion sense.

Today, Rocawear has expanded into womenswear, childrenswear, jewelry, watches and is one of the best known urban lifestyle brands. Although Jay-Z sold the company last year, he is still actively involved to make sure they keeps it real.

Jay-Z in Rocawear’s 2008 Campaign

Hot off the presses, Rocawear’s expanding yet again into new territory: Announcing 9 IX Rocawear, the new fragrance for men.

From the press release:

9IX Rocawear is a fresh woody aromatic scent, with a sexy modern sensuality. Reflecting the essence of the Rocawear brand, this new fragrance delivers a strong, unique personality. Fresh and seductive, 9IX Rocawear captures the bold masculinity of a man with the confidence to achieve anything, while remaining true to himself.

COOL
A contemporary mix of Asian Coriander, Mandarin Zest, and Living Cantaloupe introduces the fragrance with a fresh, sensual top note.

CONFIDENT
A pulsating rush of Spike Lavender and raw Geranium Leaf with an intense infusion of textural suede gives the fragrance an assured sense of sophistication.

MASCULINE
A blend of golden Amber, Musk and rugged Timber wood finishes the fragrance, and exudes a sense of masculinity and ruggedness.

Established in 1999, the name of the fragrance is significant, as Rocawear approaches its 10th anniversary and celebrates an evolution of the brand.

ROCAWEAR SPONSORED GIVEAWAY

So Jay-Z’s peeps reached out to us to help spread the word about their new baby 9IX. We said we’d promo it with the condition that we had to like it ourselves (we won’t push any ol ish). They agreed and sent us a sample. We sprayed it on a willing male test subject and called over the women in the office to judge.

The first impression is FRESH, CLEAN. Maybe it’s the “mandarin zest” or the “living cantaloupe” (lol) but everyone agreed the scent just floats, unlike some colognes that just land on you (and everyone else around you) like a ton of bricks.

The second impression is SEXY, UNIQUE. The scent is delish but a little mysterious. A lot of men’s fragrances smell very similar to one another. 9IX has got a little extra sumthin-sumthin that is making the ladies here get a little closer in order to figure it out. Pipe tobacco? Leather?

While the girls continue to swarm our now very pleased male test subject, let me tell you about the giveaway that we’ve unanimously decided to promote. We have 5 bottles of 9IX Rocawear, retailling for $50 a pop, to send out to 5 lucky recipients.

How do you win?

Go to the upper right corner of this page. Enter your email in the SUBSCRIBE box.
That’s it! We’ll be holding a drawing on October 15 for 5 winners.

9IX retails for $65 for 3.4oz and $50 for the 1.7oz. If you want to pick it up now, follow our male test subject to Macys.

Jay-Z claimed that his Artful Dodger Collection is indeed “the alternative to everything that currently exists in the marketplace.”  We would normally say yeah right, but after a sneak peek at the celebration in the Chelsea Art Museum, organized by GQ and Hova, we had second thoughts.

They look really really yummy indeed.

The collection isn’t available online yet, but keep checkin’ their website for updates!

The new ads for House of Dereon for girls are stirring up opinions, because of the sexed up images portrayed by the children..well at least that’s the opinion of Constance Droganes over at ShowBiz.

One reader commented and I totally agree with her take on the ad campaign:

I’m sorry, but the whole concept of the pictures is “playing in your mother’s closet” type. The children are wearing oversized- not made to fit them- adult shoes to indicate that idea of how kids always want to play in their mother’s closet. So before you go criticizing Beyonce, I would kindly and respectfully suggest that you get a magnifying glass and do your research before calling those little girls, “little ho’s”

Go here and take a look at a sample of the ad campaign and leave your opinion in the comment area.
What do you think of House of Dereon Girls?