Sad news for J. Lo fans today as the singer pulls the plug on her contemporary sportswear brand, Sweetface, after six years in business. WWD reports that the label’s last collection, Spring 2009, is in stores now, but there won’t be any further shipments.
The company stated:
“In light of some new company strategies, we have decided [...]
Archive for the "Jennifer Lopez" category
You’ll be surprised by who made the list: Which celebrity designers made it rain in 2008?
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#10. Jennifer Lopez – JustSweet
Last year, J.Lo managed to rake in $7 million in earnings, even though it’s been a while since we’ve [...]
Another good look for Jennifer Lopez the serial celebrity entrepreneur-use to be singer/dancer has plans to launch another clothing line targeting the fitness market.
Jennifer says the launch of the exercise clothing line is in an effort to boost her own effort to get back in shape after her pregnancy and get back that fabulous pre-knocked [...]
Jennifer Lopez’s JLO collection is a lifestyle brand that encompasses her life into a clothing line. The clothing brand was licensed through the Warnaco Group for a term and in partnership with Andy Hilfiger they formed the SweetFace corporation. JLO covers all grounds for young women’s juniors from jeans, t-shirts, coats, belts, purses, sunglasses, lingerie, [...]