After denim line “Free Spirit”, contemporary line “Elizabeth and James” and high-end line “The Row”, Mary-Kate and Ashley Olsen are expanding their fashion wings once again. This time, they inked up a sweet deal with J.C. Penney Co. Inc. to launch Olsenboye, a junior brand that will be J.C. Penney’s exclusive.

The name Olsenboye came from the Olsens’ ancestral name, and don’t get fooled by the ancient air, the Olsenboye collection includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. From the last WWD update, Olsenboye has signed shoe designer Steve Madden to be the designer of the shoe line. The Olsenboye line will retail from $20 to $50. It’s one of those brands you’ll have to mix and guess what, it’s good news for all girls of all sizes: Olsenboye comes in a wide size range, from size 0 to size 15. Liz Sweney, Penney’s executive vice president and general merchandise manager of women’s stated:

“It’s really important that Olsenboye serves lots of girls. It’s not just about girls size zero or one.”

Meanwhile, Ashley Olsen also expressed her delight in the new line:

“Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate. Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.”

So there you have it: affordable, trendy, stylish and comes in a wide range of sizes. What more could you want from a celebrity clothing line?

See more of the Olsen Twins’ other clothing lines!

Images via WWD

Your favorite celebrity clothing line: Elizabeth and James, founded by twin mega star, Mary Kate and Ashley Olsen, is having a huge sale on Gilt.com.  And we’re happy to tell you that they have quite awesome stuff featured there.  Now, before we give you any idea about what’s in store, you gotta know what a sale on Gilt really means.

It’s basically an online sample sale, where you can get designer items for half their prices… or more.  The good thing about these online sample sale events is, you won’t have to stand in line for hours and fight other buyers for a coveted designer item.  You can simply do everything from the comfort of your own home!  And as you probably suspect, yes, you will have to become a Gilt member to enjoy the privileges.  As a Gilt member, you’ll get a daily notification about sale events, which happen every single day.  But to be a member, you will have to be invited.

And get this:  we are inviting you!

Yes, just go to this link, fill out your details and poof!  You’re a Gilt member.

Easy, right?  And now, to get the idea of what they’re showcasing, here’s a peek.

See for yourself.  A $395 blazer, down to just $148.  That is a 62.5% mark down! And don’t get us started on that beautiful caftan.

Now you get the idea, right?  The stuff are cool, the prices are low, what are you waiting for?  Get to Gilt today because each sale is only for a limited period.  This Elizabeth and James event is only held until August 7, 2009 at 11 AM, EST.

Elizabeth and James Snake Wrap Ring, $100

Elizabeth and James Freeform Dish Ring, $175

Elizabeth and James Gothic Cross Ring, $95

If you’re looking for jewelries that go well both with your cocktail dresses and your casual jeans, these are for you.

See more Elizabeth and James by Mary Kate and Ashley Olsen

“That’s not literal.  It’s just a reference to fabrics and the risks people are willing to take in the way they dress,” said Mary Kate, referring to their additional inspiration from “Oliver Twist” and Peter Pan’s Lost Boys.

To us, the Elizabeth and James collection for men looks effortlessly stylish.  It’s like seeing the average guy throws on whatever he has in his ‘clean clothes’ pile and manages to look like those rugged-looking movie stars on their day out.  Honestly, we can see Robert Pattinson or Chace Crawford be the face of Elizabeth and James for men.  The line is laid back, unpretentious and… very ’shy guy next door’.  And that’s why we like it.  Speaking of which, here’s something we like from the women’s line of Elizabeth and James.

The Elizabeth and James cut out blazer in khaki ($395.00) is a true “Elizabeth”.  Which brings us to this question: do you agree with Ashley Olsen that Elizabeth and James finally found the “James” part?

See more Elizabeth and James collection

Images of Elizabeth and James menswear collection via WWD

Our first pick is the Mary Kate and Ashley Olsen’s design for their label, Elizabeth and James.

Elizabeth and James Long Convertible Dress, $295

And from Lauren Conrad’s collection, something you’d wear days or nights.

Lauren Conrad Harlow Dress, $255

See more Elizabeth and James by The Olsen Twins
See more Lauren Conrad’s Collection

We’re definitely feelin’ the designs.  The collection will drop in March, at high-end stores like Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus.  While waiting, we got a hot Steve Madden shoe for ya.

Steve Madden Slamerr Pewter Leather Bootie, $179.95

Shop Steve Madden today!

See more of Mary Kate and Ashley Olsen’s labels.

After partnering up with Steve Madden in launching a shoe line for their Elizabeth and James label, super twins / actresses / celebrity designers Mary-Kate and Ashley Olsen, decided to add a menswear range to their high-end label, The Row.  The collection is said to be chic and classic, focused on tailoring and uses top quality fabrics.   There isn’t any word yet on when the line will drop, but we think it’s definitely worth waiting for.

And while waiting, we’ve got our favorite Elizabeth and James fashion stuff for your eyes only.

Elizabeth and James Dread Jacket

Elizabeth and James Elsa Top

See more Elizabeth and James collection