Apple Bottoms features some of its fiercest designs to date in its Fall/Holiday 2010 lineup, and we especially love the studs, the new take of the little black dress and the rompers! The brand still offers its apparel, footwear, swimwear, jewelry, sunglasses and eyewear, fragrance and home goods, but in Spring 2011, Apple Bottoms is coming up with its own cosmetic collection launch.

But let’s stay in the now and check the hotness from the new Apple Bottoms Fall/Holiday 2010 Lookbook:

Hotness! Get your Apple Bottoms gear today, Ladies!

The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles…The Sean John Underwear, Sleepwear and Loungewear collection includes the core silhouettes as well as signature styles in luxury fabrics and is available at Macy’s and better department and specialty stores nationwide.

Nelly said “I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”

Nelly’s got his own very successful womenswear line called Apple Bottoms.

Calvin Klein had a recent marketing splash using soccer star David Beckham in his skivvies that went over VERY well.

Nelly’s Apple Bottoms clothing line is doing gangbusters. Here’s a video straight off the runway for his fall 2008 collection, and some selected pieces below:

Now, can’t you just see Nelly lending a hand to help design this one? He calls it the “Pinstripe Balconette” bra.

“Denim Capri Jumper”. Liking this because it shows off your shoulders and slims the arms.

Apple Bottoms “Hot Shorts”. Yezzir, they sure are! As seen in the video.

Apple Bottoms Kisha High Tops. Like a Converse / Nelly mashup.

(“Apple Bottom jeans, boots with the fur…”)

Apple Bottoms was the last collection to do the runway and showcased its spring 2008 collection. During Flo Rida and T-Pain’s performance, Nelly jumped on the stage and sang along with them.

The line has been very successful and I don’t see it falling off anytime soon.

It will be interesting to see how this pans out. Nelly has yet to have a successful clothing line for men. Let’s just hope it does better than Vokal.

Do you think Nelly will have as much success with Troop Clothing as he has with Apple Bottoms?

Apple Bottoms jeans was the brainstorm of Nelly and his friend Nick Loftis (Co-founder of Greedy Genius) in 2003 they launched what has grown into the number 2 juniors line in America with the celebrity of rapper/signer Nelly and designs catered toward the more curvaceous women.

Nelly apple bottom has been worn by video models such as Melyssa Ford aka Jessica Rabbit to the everyday women with a little something extra and need that fit Apple Bottom provides for a better to premium price.