Soulja Boy’s and his Yums bling

S. Beezy will team up with graffiti artist and designer Tex to create his first new sneaker…

… that will debut at the same time as Soulja Boy’s 2nd album release “Back to School” AND Soulja Boy’s cartoon.

Yums Shoes is fast becoming a major force in urban streetwear. The rapper will appear in both television and print advertising for the line as well as five webisodes that will air on both the Yums and Soulja Boy websites.

Soulja Boy talked about his clothing line in an interview on I Bleed Hip Hop and where you can purchase official Soulja Boy and Girl clothing. I’m not sure if this is his official clothing line or just everyday fan clothing because the designs are very simple and thrown together. So I will just mark this down as unofficial clothing line from Soulja Boy. Visit Soulja Boy Tell’Em Store.